ZAP THE CLIENT Indian medicine, through its centuries of existence has proven to be an accessible science of value. An extension to taproots, ZAP is an Indian mouth freshener that helps maintain good dental health. Made from the simplest of ingredients, the first concoction of ZAP was developed in Dr. Shalini Pradhan’s personal apothecary at her Juhu clinic. OUR SCOPE Identity Design Packaging Design OUR APPROACH Much like the product, we worked with a simple brief and created a visual language that highlighted the brand’s legacy of research into Indian dental health and wellness. The logo was inspired from local condiments and remedial ingredients of Indian origin and tradition. The colour palette was fresh and inspired from basic elements of nature, foliage and water.