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THE CLIENT

The name Svasthum is derived from two hindi words, ‘svast’ and ‘hum’, which mean, ‘healthy we’.
The brand works with global multi national companies of the health sector in largely consultation and research projects centered around holistic health. Another arm of Svasthum is working on developing healthy ready to eat consumables.

OUR SCOPE

Identity Design
Design Collaterals
Stationery Design
middle content

OUR APPROACH

While the name had a regional origin, we wanted the branding to be new age and relevant to the urban youth. We designed a clean and flexible aesthetic for the brand to use creatively for their various verticals.
Colour P
The colour palette selected was majorly shades of green, a colour commonly associated with health and fertility.
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