SUGAR OVER DOSE

Amal’s desserts are as rustic as the unusual colour choice for a dessert brand packaging. SugarOverDose was born in 2010 and in the past nine years of its existence, Amal’s desserts have evolved into an eclectic aesthetic and flavour. The rebranding exercise was an attempt to translate this transition into a visual language.
As a part of our scope, we reworked the logo, packaging and menu collaterals for the brand.

“woes and worries can SOD off”

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MS. A Farooque

Mumbai, India

COMPLETED, 2016