MASOOM & SHAILIN
A series of e-invites for the much spoken about Shailoom wedding. (for Masoom Minawala of MissStyleFiesta)
Each invite was detailed out after understanding the overall aesthetic of the decor, vibe of the event, bride and grooms outfits. Given the social media interface and it being a virtual wedding, we thought it would be important for people to be able to draw parallels to the actual event, to be able to make the connect. People make associations with colour. This was crucial. We tried to stick to individual colour identities for each day, each function.
read the whole story here:
style: gifs // e-invites