For the sake of convenience, leftovers from a cake were once stored in a jar, consumed over multiple days. Overtime they became a convenient accomplice, carried around to places.
Combining ideas of convenience and sustainability, the founder of ‘Jar Designs’ created a range of cakes in a jar inspired by the flavours of different ingredients from the Indian kitchen.
Our scope of work involved rebranding and packaging design. We created hand-illustrations for various unusual desserts and patterns in miniature glass storage jars. These along with soft pastel shades were adapted into various collaterals that created an interactive identity for the brand.